2024
Address Properties
Address Properties is a property provider based in Liverpool tailor for students and young adults.
Branding
Clothing
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As my lastest freelance campaign, this project involved delivering high-quality visual assets for Address Properties, a student and young adults property provider.
Executed in June 2026, this multi-asset campaign for Address Properties a Liverpool based student & young adults accommodation provider. Across five targeted social media reels and two landscape 2roperty showcase the project combined authentic lifestyle content highlighting student life in the city with detailed, high-production property showcases.
Problem
Bridging Authenticity & High Production
Traditional property tours often feel sterile, while pure promotional videos miss the broader lifestyle appeal that drives student relocation decisions. Address Properties needed a balanced content strategy that could showcase the local city experience, address key tenant pain points, and feature their accommodation without feeling like a hard sales pitch.
Solution
Hybrid Lifestyle & Property Campaign
A six-part visual roll-out covering both city living and accommodation features. The campaign targeted key moments in the student calendar, from summer life in Liverpool, visiting local street markets, and lighthearted weather expectations, to practical advice for key collection day, complemented by two elevated property showcasing using ground and aerial drone shots.
Concept
Relatable Living, Elevated Perspectives
Combining fast-paced, organic street cinematography with sleek, commercial-grade property visuals. Using dynamic camera movement, vibrant color grading, and crisp audio, the content seamlessly blends relatable student lifestyle moments with high-end location reveals to capture attention across social feeds.
